![]() This pack was downloaded 120 000 times in a month and few days. Afterwards, the creative team of the company created a second stickers pack – Winter magic of Čađo and Danilo. The campaign kicked off with the Summer adventures of Čađo and Danilo, sticker pack launched in the summer last year, which was downloaded more than half a million times and sent over in 7 million messages within only a few months. The style and the tone of communication remain mainly the same, but the situation is what changes. Viber sticker campaigns last for three months, after which it is possible to create a new one. But if you opt for this type of brand promotion, it will take a lot more time to create and design just perfect content. ![]() It will not take long to conclude that the key factors contributing to virality of stickers are quality and fun. The best of the stickers become viral very fast. They are created to raise brand awareness and to make a stronger connection between the user and the brand. Let’s talk this through.Įach pack of Viber stickers is a world for itself. Reason – companies became aware of Viber’s potentials for brand awareness. The number of users is growing on a daily level, while the number of diverse sticker packages is growing simultaneously. ![]() Anyway, do you know someone in your community who isn’t on Viber? :) Today, over 800 million users communicate via Viber, which makes it one of the most popular communication platform. Viber had all that in mind when created its own platform in late 2010 and fully adapted it for those who want a quick, easy and free communication with their friends, while providing them through Viber stickers. People of the 21st century, popular Millennials, are known for their independence, impatience, constant “hunger” for new information and therefore they are early adopters of new technology. Ok, we live in a digital world and that is a story that has been told many times before, but the technology is so dominant now that waving lighters during the ballades on concerts has been replaced with waving flashes on phones.
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